Speaker To The Masses
Sarah routinely speaks to business groups such as Chamber of Commerce memberships, special interest groups, and for the St. Paul Chapter of SCORE. Below is a sample list of her biz talks. All are available in 20 minutes (condensed), 2‑hours (intensive workshops), or anything between (expanded).
Follow Your WeatherVane
In this talk, Sarah shares the trials and tribulations of starting her business, WeatherVane Creamery. You will learn about her fantastical journey full of miracles, pitfalls, and tanacity as a female entrepreneur. She talks about the myth of work-life balance, the power of belief, and how to know when it’s time to take it easy on ourselves.
Through this magical and true tale, you will walk out with a better understanding of what it takes to follow your dreams.
Learn Sarah’s free online tips and cheap tricks that will make you look, and more importantly, FEEL like a pro…
This class will cover tools and best practices for:
- Social media automation
- Lead generation
- Email efficiency
- And more!
Expect amazing results that you can take back to work and home. You will walk away an unstoppable (and frugal!) biz guru. To say any more would just be a spoiler.
Maybe you’ve noticed that LinkedIn always seems to be changing things up. Yes, it is for job seekers and recruiters. AND it is also just as important as your business card. Demonstrating both her passion and creativity, Sarah will walk you through the following:
- Profile basics
- Advanced techniques to stand out in a crowd so you can “set it and forget it”
- B2B guerrilla marketing hacks (she’ll show you her workarounds to save money on LinkedIn Premium and other services)
- LinkedIn Profinder
So, if you have given up on LinkedIn, no– especially if you’ve given up on LinkedIn– you will learn how to mine it like the inner badger that you are.
Guerrilla Marketing 101
Don’t know how to expand your audience? Not sure how to get past the gatekeepers to your potential clients? Don’t know where to start?
Have you ever attended a trade show or networking event and came away thinking, “Well, that was a waste of time!”?
Diving into the trenches with you, Sarah Kowal, of Right Now Enterprises will give you some new ammunition for creating and maximizing marketing opportunities, no matter who your audience.
In this workshop, we will provide:
- At least one individualized tactic you’ll be able to put to use in your business immediately
- Specific free digital tools that you can use to streamline your marketing efforts
- Fresh ideas that make continually engaging your audience easy
Come and have some fun learning Sarah’s “take no prisoners” techniques.
The pulse of a business, whether high or low, is a symptom of a potential terminal threat.
Sarah will walk you through the diagnostics, prevention, quick fixes and “occupational therapy” for your business.
In this workshop, you will receive:
Your own 21 Point Business Checklist evaluation covering four key business areas that every business needs to be successful
Resources for seeking out your business success benchmarks and key business drivers
Your own Top 3 items that will have the best immediate business impact
You will also learn how to read your own diagnostic business reports. This talk addresses whether your businesses is not doing as well as you would like it to and any business aspect that you hate doing or even avoid. Whether overwhelmed or underwhelmed, Sarah’s methods outlined in this talk breathe life back to into your business.
You Are The Visionary
In this talk, Sarah Biz Hacks through what is typically a high-level corporate team builder (read: SNORE). IN this workshop you will examine what you are committed to with your business, what makes your business tick, and your business differentiators.
You will leave with the framework and tools to create or rework your Mission, Vision, and Guiding Principles.
The end product will have the ability to
- Make or break your business
- Attract talent
- Empower others to fill shoes when leadership (YOU!) is not there
Sarah’s fun approach empowers your Mission, Vision, and Guiding Principles into living entities that breathe life through every aspect of your business.
No One Likes Biz As Usual
Local businesses are under the intense pressure of market saturation and online competition. “Biz As Usual” doesn’t cut it anymore. In this talk, Sarah illustrates with a business case study how differentiating, innovating, and interrupting the market are key components to thriving and long-term business sustainability in today’s modern age.
In this workshop, you will see how one company systematically
- Disrupted a commodity market
- Exponentially grew their audience
- Generated over 10,000 customer reviews
Regardless of what your business sells, the concepts in this talk will revolutionize your business strategy to stay relevant for generations to come.
You wear a lot of hats. And at the heart of entrepreneurship is rolling up the sleeves and doing it. Branding isn’t just about your logo and colors anymore. Your business has to express so much more to stand out in today’s market. And small, local businesses have unique challenges when it comes to branding. In Scrappy Branding, Sarah embraces these things and dives in with you with her Biz Hacks that will have your business reflect not only what you want, but what your audience wants to see and hear.
You will learn:
- 5 Branding Basics
- What it means to be a one-person brand
- How to express confidence through your brand
- How to stand out
Leave the confusion behind and see the clear path to creating, refreshing, or finding a new approach to your brand!